Setting up a business isn’t easy and of course, you’re going to make a few mistakes along the way. And only when you make mistakes do you learn how to be better. But there are definitely some mistakes that can damage your business more than others. And it’s important to make sure that you’re not getting yourself into a kind of trouble that’s going to extremely tough to recover from and perhaps even stunt the growth of your business.
Branding is one of those places where business owners make a lot of mistakes. And the key to a strong brand identity is a good company logo design. It might sound simple to design logos but it’s not. In fact, there are several mistakes that people often make while designing their logo. That being said, here are three things that you need to avoid at all costs
Not Paying Attention To The Size Of Your Logo
Custom Logo design is not just about creating an image that is going to go on a poster or sticker. Your logo is going to be everywhere. Your products, letterheads, stationery, billboard advertisement or wherever you go, your logo will follow.
One of the worst things that you can do for your logo is to make it in a way that it only looks good in a particular size. Make sure that no matter how small or big the size of your logo gets, it should be clear, unique and easy to understand. If your logo looks like a blob of color when it’s on a pen or anywhere small, give it a second thought.
Going With Trends
While yes, trends are exciting and attract customers, it’s never a bright idea to design your business’s first impression after something that isn’t even going to be here for that long. Trends change in seconds and you don’t want to be stuck with a logo that looks outdated in just a few months.
To create a strong brand, you will need a timeless custom logo design service for your business. A little bit of an update in a few years doesn’t hurt, but remember, you aren’t going to have a chance to redo it from scratch.
Ignoring How It Looks Black and White
If you have even the slightest bit of experience with photography or graphics, you’ll know that the key to any picture looking good is that it looks good in grayscale as well. In fact, that’s where a lot of beginners start from!
If your logo lacks dimension and looks bland in black and white, it might not be as satisfying as you think. Don’t completely depend on colors to make your business logo look attractive. Keep other design elements in mind as well so that no matter what situation arrives, your brand is always on top of things.