If you’re not sure about the power of digital marketing yet, you probably think that a logo and website don’t do much for any business. But that’s as incorrect as you can be.
A logo and website, in today’s day and age, have more value than traditional marketing. After all, more people than ever are starting to shop online. To make it even simpler to understand, think about the first thing you do when you hear about a new brand. Chances are, you look it up on some sort of a search engine.
And that’s exactly what most other people with access to the internet do and it’s just so much more convenient than the old trial and test method. You don’t have to waste thousands of dollars on a brand just to see if it works for you. You can simply look up their website, reviews and their overall professional look tells you how much they’re worth trusting.
Being at the core of your brand identity, logos are not something that you can skip on. No matter how low your budget it, you need to make sure that your business logo design represents a true image of your brand.
With a poor logo, you can easily turn away huge numbers of people and make your brand look like a scam even when it’s not!
Once you have your logo all set up, it’s time to work on your website. Your website gives your audience a little more detail about your business history, values, ethics, products, and services. It’s great for portraying that professional image and letting your customers know that there’s nothing that you’re hiding.
And while building a brand takes a lot more than just a logo and a custom website design, they’re both great things to set yourself above your competitors and widen your reach in the market.