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Brochures are a promotional tool that are utilized by businesses to connect with their target audience at specific avenues. It’s basically an updated flyer. The difference between them is in the quality. A brochure is made in a more refined manner. A lot more time and effort is put into creating the message, content and design. The materials used in their creation are also more premium. Brochures are also not as widely distributed as flyers are generally placed at carefully selected avenues where the right audience is often found.
Brochures also come in multiple designs, as per the target audience and industry. They come in folded forms and more. They are more effectively utilized at events such as trade shows or placed in hotels, airports and similar places to maximize brand awareness.
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